WHY DO I ADVERTISE ?
“STOPPING ADVERTISING TO SAVE MONEY IS LIKE
STOPPING THE WATCH TO SAVE TIME”– HENRY FORD.
Advertising is an important key to success of any business. It impacts the purchase behavior of consumers and enhances the sales of any product. “ Out of sight is Out of Mind” this is where Advertising plays the key role and engages the consumer with the Brand.
BRANDING & LOYALTY
Advertising is the most instrumental tool in enhancing the Goodwill of the business. It takes a lot to earn the reputation and its even much hard to retain the same. Advertising helps the advertiser to communicate with his potential buyers. Constant advertising finds a space in the mind of the end consumer and yield results in building a Brand and a Loyal Customer base. It further gains the confidence in the mind of the customer.and makes customer believe about the good product quality while doing a purchase.
GROWTH IN SALES
The eternal motive of any advertising campaign is to increase the sales and profit for the business. The Advertising campaign are designed in such a manner that client is inclined to buy the advertiser product at the time of purchase. Advertising with multiple media tools helps to register the product in the mind of end consumer. Promotional & Marketing Offers further make it simple by triggering impulsive product purchase too.
Advertising is the best tool to reach to the masses at the minimal cost. Advertiser does not have to move an inch from its place and can reach to the buyer sitting far away. The manufacturer can simply explore or test the market of its product. This saves a lot of cost, time and effort for the supplier. Advertising also helps in retaining the existing market, as the new launches from the competitors always try and grab the market share of the product.