One of the oldest forms of advertising is to advertise in a newspaper. This is one of the most reliable sources of information, thus readers relate directly with Newspapers adverts. Newspaper Advertising enjoys the major market share of media spends in India. It is still believed that advertising is not complete without advertising in this medium. This medium can be classified into National, Regional, Vernaculars & Local Newspapers. There are 3 basic formats of advertising in Newspapers.
- Classified Section
- Display Section
- Innovations