The most interesting media vehicle to catch the audience at leisure.When in Cinema the consumer is in relaxing mode and is most receptive to register the message from the brands. This is the only reason that Cinema Advertising has gained momentum over the years. Not only the big cinema chains like PVR, Inox, Cinepolis, etc.. have embarked their presence but the Single Screens have also created their own space in the advertising. Majorly there are two types of advertising options, ONSCREEN & OFF SCREEN available in Cinema Advertising.